LinkedIn, the popular business networking platform, is planning to add games to their platform. This exciting development has the potential to increase user engagement and the amount of time people spend on the platform. In this blog, we will explore the benefits of adding games to LinkedIn and how it can create a more interactive and competitive experience for users.

Increasing User Engagement

One of the main advantages of adding games to LinkedIn is that it will encourage users to spend more time on the platform. Currently, users only spend an average of 17 minutes a month on LinkedIn, making it challenging for businesses and content creators to capture their attention. By introducing games, LinkedIn aims to create a behavior where users visit the platform daily to play these quick and engaging games.

Creating a Competitive Environment

One exciting feature that LinkedIn plans to introduce is a leaderboard for companies. This leaderboard will be based on the scores of employees from different companies. The more employees a company has on LinkedIn and the higher their scores, the better position they will have on the leaderboard. This competition aspect adds a new dimension to the platform, encouraging employees to strive for higher scores and creating a sense of camaraderie within organizations.

Meeting Users Where They Are

When it comes to social media, it is essential to pay attention to where people are already spending their time. Rather than trying to pull users away from their preferred platforms, it is more effective to meet them where they already hang out. LinkedIn recognizes that people are naturally drawn to gaming experiences and aims to leverage this behavior by incorporating games into their platform. This strategy is likely to attract users who may not currently spend a significant amount of time on LinkedIn.


LinkedIn’s decision to add games to their platform is an exciting development that has the potential to transform the user experience. By incorporating short and engaging games, LinkedIn aims to increase user engagement and the amount of time people spend on the platform. Furthermore, the introduction of a leaderboard for companies adds a competitive aspect, fostering a sense of camaraderie among employees. As more information becomes available about the release of these games, stay tuned for updates. In the meantime, remember to provide value and stay connected by subscribing to our podcast and YouTube channel for the latest in digital marketing best practices.