When it comes to digital marketing, there are many terms and strategies that can be confusing. Two of these terms are retargeting and remarketing. While they may sound similar, they actually refer to two different tactics that can be used to reach and engage with your audience. In this blog, we will explore the difference between retargeting and remarketing, and how they can be used effectively in your marketing campaigns.


Retargeting is a strategy that involves targeting individuals who have shown some interest in your brand or website, but have not yet taken any specific action. These individuals may have visited your website, viewed certain products or pages, or even added items to their cart, but have not completed a purchase or conversion.

The goal of retargeting is to keep your brand top of mind and encourage these individuals to take the desired action. This is done by placing a cookie on their device, which allows you to track their online behavior and deliver targeted ads or messages.


Remarketing, on the other hand, involves targeting individuals who have already had some sort of interaction with your brand. These individuals may have signed up for your newsletter, made a purchase, or completed another task on your website. The goal of remarketing is to engage with these individuals and encourage them to take further action or make another purchase.

Email marketing is a common tactic used for remarketing. By leveraging your existing email list, you can send targeted emails to specific segments of your audience. These emails can include personalized offers, upsell or cross-sell opportunities, or simply provide valuable content to keep your brand top of mind.

The Difference

The main difference between retargeting and remarketing lies in the level of interaction the individual has had with your brand. Retargeting targets individuals who have shown some interest but have not yet taken any specific action, while remarketing targets individuals who have already engaged with your brand in some way. Retargeting aims to convert these individuals into someone you can remarket to.


In conclusion, retargeting and remarketing are two valuable tactics that can be used to reach and engage with your audience.

By using retargeting and remarketing effectively, you can increase brand awareness, drive conversions, and maximize the value of your existing audience. Remember, the fortune is always in the follow through, so make sure to implement these tactics consistently and track your results to optimize your marketing campaigns.