Leverage the four most popular types of content to build relationships with customers and create an engaging online presence.
In our industry, staying connected is key. By leveraging the power of social media, you can build an engaging online presence that connects you to your customer base and drives growth for your business.
A diverse social media presence allows you to reach a greater number of people, stay informed about industry developments, and create content that resonates with your target audience. When done right, capturing the attention of your customers on social media can really pay off. Invest in a diverse social media presence and watch as your brand and business grow.
Let’s explore the four most popular types of social media content and how they can help you build and strengthen relationships with your customers.
- Short-Form Video
Short-form videos are the most captivating type of social media content. They’re typically less than a minute long, which makes them shareable and perfect for social media. We all lead busy lives, and people are looking for fast and entertaining content they can consume quickly. This is why short-form videos are so popular. Plus, they don’t require a lot of time, resources or heavy editing.
Short-form videos can be used for a variety of social media post ideas, including product or service demonstrations, influencer collaborations and behind-the-scenes content. The most popular platforms for short-form videos are TikTok, Instagram Reels and YouTube Shorts.
- Images
Images are the second-most valuable type of social media content. They’re also one of the types of media most often posted across social networks. Static images are absorbed and appreciated in an instant. They can convey a lot of information and make a lasting impression on social media. Plus, thanks to mobile devices with high-definition cameras and free editing tools, anyone can become a photographer and graphic designer.
The best platforms for images are Instagram and Pinterest. Instagram started as an image-sharing platform and images still make up most of its content. Pinterest is a great platform for inspiration and creativity, with nearly all of its searches unbranded. Plus, both platforms have social commerce features that allow you to tag products.
- Live Video
Live video is great for engaging with customers in real time. During the pandemic, live video viewers reached 152.5 million — that’s 20.4% more than in 2019! It allows businesses and creators to broadcast conversations, webinars, Q&As or other virtual events. Audiences can react in real time and get a sense of community and togetherness.
The best platforms for live video are Facebook Live, Instagram Live, YouTube Live and LinkedIn Live. YouTube and Facebook Live acted as entertainment during the pandemic, while LinkedIn Live allowed brands to reach and communicate with a professional network.
- GIFs/Memes
GIFs and memes are a particular type of social media content favored by younger generations. They can help your brand relate to your audience through comedic takes on daily life.
When people see personalized content, they’re more likely to interact with it and share it with friends. This is how memes become viral — if they’re used with the right audience. GIFs can also have the same effect but are more dynamic due to their animated features. Using memes and GIFs on social media can be a great way to connect with your customers and build relationships with them.
In addition to these four popular social media content types, also consider using:
- Text-based posts — a way to speak directly to your audience.
- User-generated content — a way to show appreciation for your followers.
- Cross-linking — promoting related content extends your followers’ experience.
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The blog read to you by AI Jo!