Welcome to the YDL Blog!

Gmail and Yahoo are taking steps to combat spam and phishing by requiring email authentication for all senders. Learn what you need to know and how to stay compliant. Imagine this: You open your inbox, ready to tackle your day's tasks, only to be greeted by a flood of...

Leverage the four most popular types of content to build relationships with customers and create an engaging online presence. In our industry, staying connected is key. By leveraging the power of social media, you can build an engaging online presence that connects...

Maximize your reach and engagement with customers by optimizing your organic social media posts.  Organic social media posts are a powerful tool for connecting with customers, building relationships and growing your business. To ensure success, it’s important to...

By utilizing social media, you can develop meaningful relationships with customers and create trust and loyalty, driving sales and success in your business. Strong relationships are essential for success in any business. In today's digital world, personal...

Check out these email marketing software solutions to help agents and advisors reach customers and build a successful business. When it comes to running a successful business, email marketing is an essential part of any marketing strategy. After all, with 4 billion...

By using segmentation to tailor your emails to the specific needs and interests of each group, you can maximize engagement and ROI — unlocking the true power of email marketing. Marketing segmentation is a powerful tool that can help businesses reach the right...

Learn about the cost-effective, wide-reaching, and customizable advantages of email marketing, as well as how to overcome its potential challenges. Email marketing offers a wide range of advantages to reach many customers quickly and cost-effectively. But like any...

Boost your business with this comprehensive guide to email marketing. With 4 billion daily email users and growing, email marketing is an incredibly powerful tool for businesses of all sizes. It can be a great way to reach out to potential customers, nurture...

In today's digital age, building a solid brand presence on social media is essential for any business or individual looking to make an impact. With many social channels available, deciding where to invest your time, effort, and resources can be overwhelming. However,...

Brandon Pennington, Marketing Articles  Your brand is an extension of you — whether it’s your name or your business. A brand not only offers great products and services, but it’s a direct reflection of how you make people feel. To build your brand, agents and advisors...